Improving your website will go a long way towards improving your visitor’s experience with your website. If you can improve their experience, then they are far more likely to go from being potential customers into actual customers.
With that in mind, here are three ways that you can improve your website.
You want to make sure that your website is consistent. This means making sure that you are using the same font, colour scheme and tone of language throughout.
You the website to seamlessly come together. Your website will become a big part of your brand, and as such, it needs to reflect your company. If you are not consistent throughout your website, then it can confuse or put off visitors.
Instead, you want to ensure that everything is consistent. This is true for the blog areas of your website as well. If you suddenly have articles that are about random topics, then it will not look right. The same is true if different blog posts are written in a different style. It makes the blog look disjointed and works against your company.
Simplicity is key. Obviously, you do not want to go too far towards simplicity into the territory of outright boring, but you also want to keep things simple.
This means making sure that your website does not include a lot of animations and that you use images cleverly. You want your website to load as quickly as possible on computers as well as smartphones. If your website is taking even a fraction longer than your competitors, then your visitors will simply use them instead.
This means that you want to consider how important each part of your website. This is especially important when creating your landing page. If you use WordPress, then you can find out how to create an excellent landing page at https://unbounce.com/integrations/wordpress/. Complicated websites are difficult to open on smartphones and can cost the visitor more of their data allowance. In order to avoid this, keep things simple.
Integrate social media
Social media will play a major role in your website. It will be one of the major ways that you gain traffic and can engage and communicate with your customers.
However, you also want to make sure that you have integrated social media into your website. This might be as simple as having links to your account profiles on your website. Or you might decide to have a running timeline of your Twitter feed.
Either way, you want to ensure that anyone who visits your site can see your social media presence and are able to easily click through and follow you. This way you will grow your social media accounts, and it will mean that more people can find your website in the future.
You do not want to go overboard, remember the section on simplicity, but you want to make it clear where people can go to follow you on your various social media accounts.