Who are you?
No seriously, who are you? And why do you want my money? Why should I give to you?
You are not only selling your idea, you are selling yourself. It is shown over and over that people who contribute to a project are not only buying into the project or idea, they are buying into the person or persons behind it.
They are buying into you.
As important as the right idea and the right platform and the right audience are, none of those matter unless you sell yourself as the one to pull the whole thing off.
Make your pitch clear and concise. Whenever possible do a video. Offer cool rewards or milestone shares. Keep your campaign tight. Thirty to sixty days is the most effective time period for the vast majority of funding campaigns.
Whatever the message and regardless of how you deliver it, always be mindful that people funding your project or idea are really funding you.
Conclusion
As you can see, crowdfunding is no small feat. There is plenty to consider when ramping up your foray into crowdfunding. Not to mention living in a time of very short attention spans, makes rising above the crowd even more daunting.
Be prepared. Don’t be afraid to stand out. Understand who you are trying to reach and let them understand you. Put yourself on the platform that suits you and your ideas and goals the best.
Like anything in this world – building a house, making a movie, creating a website – if the blueprints, script or code is well conceived, on point and thoughtfully developed, the foundation laid will be incredibly strong.
Crowdfunding is no different. Build the right foundation, and your venture will easily stand tall amongst the crowd.
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