With the advancement of technology and increased use of digital platforms, the marketing trend through digital media has shown exponential growth recently.
This form of marketing through the use of social media platforms is termed digital marketing. Today, we shall discuss top marketing trends that will rise in the future and shall result in enormous profits for the company.
- Customer valuation: Nowadays, the key to sales or business expansion lies in understanding the customer and providing value to them. Customer valuation and entertaining the customer rather than always trying to sell is the key to building a long-term relationship with the customer and will be on the trend in the future.
There are three key points in customer valuation:
● Improvement in customer acquisition and retention;
● Optimization of customer service quality, reducing costs; and
● Enhanced valuation of projects that impact customers.
In moving towards an era with more choices available in the market for every product, it is essential to understand customers’ demographics and provide them with great value so a particular company can stay in their memory for a more extended period and can drive in more sales through them.
While this may be challenging for many businesses, the key to success in this modern competitive digital era will be lying in setting a proper strategy by defining the needs and requirements of a customer and then feeding them with ample free information (brand awareness) before actually asking them to use their credit card for a particular product.
- Artificial intelligence and machine learning for marketing: Artificial intelligence (AI) in digital marketing plays a vital role in bridging the gap between data analytics and how these strategies were used to provide relevant content to the audience.
AI uses a massive amount of data and transforms it into marketing analytics, helping businesses reach more potential customers and aim for more targeted leads.
There are several ways to use AI for marketing:
● Sales forecast: AI helps to collect data from emails, calls, meetings and aims to create content for future campaigns to drive in more sales.
● Finding the trend: With a large chunk of data personalized and collected from different parts of the Internet, AI searches for directions on the Internet and creates content accordingly to generate interest in a particular product for their customers.
● Programming AD targeting: With the data collected in cookies from browsing sites, AI can target a person that meets the advertiser’s business criteria.
Criteria can be anything ranging from age, gender, location, and other factors.
An excellent example of this ad targeting are Facebook Ads.
● Chatbots: An excellent example of AI are chatbots, which work on the principle of pre-set messages in reply to potential questions.
Big businesses face a lot of difficulty in answering every query of customers. This is where AI chatbots come into the role. They reply to every question within a fraction of a second. This reduces human intervention and response, thus saving time and money.
- Marketing cloud and email automation: Sending targeted emails to customers through email automation tools is known as email marketing.
Automation in emails has certain advantages as it saves a particular portion of time, thereby allowing time to better understand customer demographics and optimizing business accordingly.
There are four types of email marketing:
● Transactional emails
Transactional emails are sent individually to customers either as a confirmation of a purchase or as a welcome email sent when they sign up for a particular website.
● Information emails
These emails are focused on promotional offers or contain information about an upcoming event with a clear call to action (CTA) that often encourages customers to visit a landing page.
● Digital newsletter This kind of newsletter contains a summary of recently created content with some call to action. Generally, an attractive title or image is given in these emails to make them more appealing.
● Product update These mails are generally sent to targeted customers to make them aware of new products or services of a particular brand that they follow.
These kinds of emails are awareness creating mails. These mails offer great targeted leads and result in more sales, so this form of marketing is on-trend as it is increasing exponentially.
- Increased Branding through micro video content: Micro video content is on the tremendous rise due to the audience’s increased workload.
- As the audience increases workload increases, the audience retention decreases tremendously, and people love to watch content on the go. The increased micro-video trend has led to brands coming up with short videos of 30-60 seconds. These videos entertain the audience and simultaneously make them aware of their products to result in sales.
As more and more brands evolve in the digital market, the demand for skilled content strategists will rise. They are the ones with creative minds responsible for creating innovative micro-videos to spread more brand awareness.
- The increasing trend in influencer marketing with more targeted Influencers: For several years, influencer marketing has been on the trend. Influencer marketing offers increased audience engagement and can endorse and influence the audience, which results in more targeted sales in a lesser marketing budget.
It has been observed brands spend almost 25 per cent of their marketing budget on influencers, and that sum is continuously rising. Influencers’ trust in a particular product adds to more sales directly from a specific place without having to spend millions on advertising platforms that keep on updating.
Regular updates and optimization of advertising platforms result in more ad budget spending without many useful, targeted leads.
More targeted ROI and long-term relationship with the influencers makes it a hot trend in 2021 and will be on the exponential rise in the near digital marketing future.
These were the top digital marketingtrends that will be on the rise in 2021 and the near future. Businesses adapting to these techniques more effectively will see exponential growth in profits and more ROI.
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Ritesh Patil is the cofounder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile applications. He works in a leading Xamarin development company with skilled Xamarin app developers that has developed innovative mobile applications across various fields such as finance, insurance, health, entertainment, productivity, social causes, education and many more and has bagged numerous awards for the same.
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